The area of “consumer fraud” litigation includes individual cases as well as “mass tort” and “class action” cases that involve wrongful, fraudulent and deceptive conduct by big companies. We have represented thousands of individuals throughout the country who have been the victims of “consumer fraud”.
For example, our firm represented thousands of “vanishing premium” policyholders who purchased life insurance from major insurance companies and whose premiums would “vanish” several years after the purchase date. “Vanishing premium” cases are a prime example of “consumer fraud” designed to mislead consumers for financial gain.
We also handled thousands of “race-based premiums” cases (wherein insurance companies have wrongfully charged African American consumers higher premiums based solely on race), “burial policy” cases (involving insurance companies selling consumers worthless policies to cover burial costs upon death), cases involving the fraudulent pricing of insurance products (“death spiral” pricing which ultimately results in consumers being left without health insurance coverage), predatory lending cases where finance companies commit “consumer fraud” by charging for insurance packaging (adding unnecessary insurance and/or charges to loans), flipping (forced refinancing of loans), and equity stripping financing.
We are currently investigating and/or pursuing several cases where we believe consumers were deceived by a company’s misleading advertisements and fraud:
- L’Oreal Amla NO-LYE “Hair Relaxer Kits” – the Manufacturers of Amla Legend Rejuvenating Ritual (No-Mix, No-Lye) Relaxer Kit make representations that the product leaves hair stronger and healthier, when it actually causes hair to fall out in clumps and leave the user’s skin and scalp burned and irritated. Despite boldly stating the product does not contain lye as an ingredient (“NO-LYE”), one ingredient listed on the kit’s packaging is Sodium Hydroxide (a/k/a Lye). The Product also contains Lithium Hydroxide which should be called “Lye-light” at best. Despite the fact the Product contains these and other caustic and corrosive chemicals that can cause serious injuries, L’Oreal claims the Product actually “protects [the] scalp & skin”, advertising and marketing it as a “rejuvenating ritual” that “refills as it relaxes for amazingly lively-looking hair”. They actually claim that it “rejuvenates hair and undoes 2 years of damage in 2 weeks”. Our firm has filed a Class Action lawsuit in the Southern District of Alabama on behalf of women who purchased the Amla Legend Rejuvenating Ritual (No-Mix, No-Lye) Relaxer Kit and for those who also suffered injuries and intend on filing others.
- Clairol Balsam Color “Hair Dyeing Kits” – the Manufacturers of Clariol Balsam Hair Dyeing Color Kits make representations that the product can be used in one easy step to lighten, tint, condition and shampoo women’s hair when it actually causes hair to fall out in clumps and leave the user’s skin and scalp burned and irritated. The product actually contains caustic ingredients such as p-Phenylenediamine (a/k/a “PPD”) which was named “allergen of the year in 2006. Further the U.S. Environmental Protection Agency has linked “PPD” to a number of significant health problems and the CDC has stated that exposure to “PPD” “may cause skin sensitization” (once you have “skin sensitization” you usually have it for life) and may even “have effects on the kidneys, resulting in kidney impairment.” The amount of “PPD” in the product varies depending on which of the specific 16 “shades” of the Product a consumer purchases. Worse, while these products obviously have an unacceptable and unreasonable rate of adverse reaction in the general population, the rate of adverse reaction is even more unacceptable and unreasonable rate of adverse reaction in African Americans; at least double that of Caucasian women. Our firm has filed a Class Action lawsuit in the Southern District of Alabama on behalf of women who purchased Clariol Balsam Hair Dyeing Color Kits and for those who also suffered injuries and will be filing others.
If you or a loved one has been the victim of “consumer fraud” you need experienced legal representation. Large companies are very powerful and possess finances and other resources to defend themselves when they are caught perpetuating fraud on innocent consumers. Our firm has the knowledge, experience and the resources to fight big companies and obtain the justice that you deserve. Contact us online or call us toll free at 1-866-252-3535.