We are currently investigating cases where we believe African-American women were deceived by L’Oréal and Shoft Sheen-Carson’s representations regarding their Optimum Amla Legend Rejuvenating Ritual (NO-MIX, NO-LYE) Relaxer Kit. L’Oréal-owned Soft Sheen-Carson promotes their hair care products as being “the safest and most effective” on the market. Their Amla Oil Relaxer Kit is hyped as being particularly special because it is “infused with a legendary secret from India” – Amla Oil.
The companies tout that the addition of Amla Oil in the product makes it superior to other, similar hair relaxers, leaving user’s with “visibly fuller, silkier hair” and protecting the users “scalp & skin”. In reality, the Amla Legend Rejuvenating Ritual (NO-MIX, NO-LYE) Relaxer Kit contains virtually no Amla Oil at all (it is the very last item listed on the ingredients list and even then is dubiously described as “phyllanthus emblica fruit extract”). Worse, the Product contains Sodium Hydroxide (look at the The International Chemical Safety Card (ICSC) data sheet for Sodium Hydroxide – hint: it’s commonly used in drain cleaners and is commonly known by a three letter name) Lithium Hydroxide (the (ICSC) data sheet for Lithium Hydroxide is virtually identical to that for Sodium Hydroxide), and other caustic, corrosive and toxic ingredients that cause severe injuries when used as directed; scalp burns, lesions, blisters and associated pain. This is a far cry from the claims that Amla Legend Rejuvenating Ritual (NO-MIX, NO-LYE) Relaxer Kit is a “secret ritual for hair rejuvenation” that will leave a user “with thicker-looking, healthier hair”. In sum, the companies are promoting exceptional values and benefits that the Product does not produce. To the contrary, it contains ingredients that are known to be caustic, corrosive, and toxic and extremely harmful to human skin, particularly the scalp.
If you or a loved one has used Optimum Amla Legend Rejuvenating Ritual (No-Mix, No-Lye) Relaxer Kit and suffered hair loss, burns, blistering or scarring of the scalp, you may be entitled to join a class action suit our firm has filed. Contact us online or call us toll free at 1-866-252-3535.